I just finished my first book of 2022 - “Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are” by Seth Stephens-Davidowitz.

It’s an easy read full of insights into human behaviour, and it reminded me of Freakonomics by Steven D. Levitt. Although I can’t entirely agree with all the observations and conclusions, I enjoyed it and would recommend reading it.

Everybody Lies

Here are some of my takeaways:

1. What people say and what they think and do is not the same. And because of that, you must rely on qualitative and quantitative analysis.

2. It’s hard to predict what would struct a chord with your customers - constantly design and conduct AB tests to optimize messages and product features.

3. Don’t mix correlation with causation. Correlation is simply a relation of A and B, while causation explicitly applies to cases where action A causes outcome B.


My Wish List for 2022

Here is my book wish for this year. This is a living and breathing thing and it’s probably going to change as a year goes by but for now, this is a plan:

Here is a list of books I read in 2021. Most of these books are great and I enjoyed almost all of them.